Shoppers have been left surprised that homeware store Dunelm used to be called something else. The company underwent a significant rebrand in 2013.
This was when the name and logo became what we know of the brand today. Before the change the logo was a lighter shade of green – and the company was known as Dunelm Mill.
Mirror Online reports this came to light on social media earlier this week, as a journalist named Mared Parry tweeted: “Was Dunelm once called Dunelm Mill or did I completely make this **** up?” A number of fellow twitter users responded, with many stunned by this piece of information.
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One person asked: “Since when?” “Wait, what?” another wrote. Someone else agreed with Mared, saying: “Just found an old Dunelm Mill bag earlier ….. Its now en route to America as its used as inner wrapping for a gift.”
And Dunelm themselves got involved in the conversation, clarifying that they were “Dunelm nee Mill.” So their former name was Dunelm Mill when the company opened their first bricks and mortar store back in 1984.
This was changed 15 years ago, according to the Dunelm careers site, to reflect what customers had been calling the company for years. And they’re not the only ones who had a name change – Home Bargains also used to be called something else.
The store was originally called Home and Bargain until 1995. Last year they fooled everyone with an April Fools’ joke that they were reverting back to their old name. They shared a snap of a mocked-up store with the different branding adding: “Yes, Home and Bargain is coming back!”