Nottingham Castle has reduced ticket prices for people living in the city region with certain postcodes.
The “tickets for a tenner” offer provides a reduced rate on general admission tickets for residents living in postcodes NG1 to NG9 and NG11.
It follows a review of the entire visitor experience including ticket prices which was conducted by the trust which runs Nottingham Castle.
There had been complaints from some visitors about the cost of entry at the attraction, which re-opened in June following a £30 million redevelopment.
A general admission ticket is £13 for adults, while the interactive Robin Hood Experience is £3 extra and the Castle Caves experience is an additional £5. General admission for a family starts at £22.50.
As part of the new deal, employees of Nottingham Bid levy payers and students can also benefit from 20% off general admission tickets.
Visitors from anywhere in the country can get 10 per cent off general admission ticket prices if they book in advance online.
Alex Broughton, marketing and communications manager at Nottingham Castle, said: “We’ve had an incredibly busy and exciting first few months since opening and now have the time to look at feedback and improve our offering.
“An important part of this is making the Castle more accessible to those that live here – we’re proud to be able to finally announce this discounted rate which will apply to the end of the year.
“The general admission ticket gives access to the grounds, all the galleries and Hood’s Hideout adventure playground – all of which offers an average dwell time of three hours. Extras such as Robin Hood Adventures and the Cave Tours can still also be booked in advance.
“Plus, we regularly offer additional activities for free such as the chance to take wizarding and witching lessons and enjoy Halloween crafts from 29 to 31 October.”
The Castle is also taking part in the National Lottery Days Out campaign from VisitBritain to give more visitors the chance to visit for less.
The initiative provides all players with the ability to redeem a £25 voucher on admission during the autumn. Participating vouchers can be redeemed through the VisitBritain Shop here.
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